Celebrating your unique spirit!
KAI aims to define streetwear by infusing it with meaningful design, cultural references and a sense of purpose. We intend to represent the new age Indian streetwear culture, which borrows ethos, but finds its own message. In a way, we aim to be at the forefront of movements rooted in contemporary Indian music, art, and culture

The name “Kai” has diverse meanings across cultures and languages, but these are some of the translations we really like:
Japanese: It means calmness and the vastness of the Ocean
Chinese: KAI means ‘Victory’
Welsh: It means to Rejoice

KAI is a streetwear lifestyle brand. It will sell sneakers and apparels KAI strides to redefine individuality through wearable art. It aims to be an extension of your personality through subtle elegance Our mission is to celebrate your uniqueness and core values while being in sync with the society

Streetwear in India is more of an individual expression. We came across brands, which are either too subtle or too loud. The message on the products were either heavily borrowed from the west or the east, and was not reflecting the ethos of the hustlers. KAI, is a medium for us to be inspired by uncluttered, sophisticated, subtle take on design. Each drop would have a theme, that resonates with the ‘why’ of adopting KAI in their life-space It intends to showcase individuality, without breaking the norms.
And that’s our story